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Choosing the right office space

Posted on June 15, 2016 by admin

Choosing an office space for a business is a big decision; not only do owners have to consider what size space they require, but they also have to factor in things like the budget for rent and office proximity to public transport.

Remaining focused on the essentials is key to finding the perfect office space. Here are three factors to consider:

Travel and access for your workers
A top priority when finding an office space should be proximity to public transportation or roads and parking spaces that will allow your staff to commute to the office. Offices spaces that are too far away from access points makes it difficult for employees to get to work and may even reduce the size of a talent pool when you’re looking to make a new hire because of the difficulty to get to the office.

Time your purchase
Rent and purchase prices always increase and decrease in the real estate industry, so keep an eye on the market to find the prime opportunity to buy an office space. Make a plan based on real estate market fluctuations to sign a lease or mortgage agreement at the right time.

Plan for size
One of the most overlooked aspects of choosing office space is how much space you’ll need. Business owners should visit office spaces for rent or sale with a tape measure and a list of the office furniture that they’ll be using. It is key for owners to be thorough about the exact needs of their office space, rather than using a rough estimate.

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Things to consider before rebranding your business

Posted on February 13, 2020 by admin

Rebranding your business can seem like a daunting task, as it can involve a range of arduous tasks such as changing designs, updating clients, retraining staff and changing your marketing strategies.

However, rebranding can be an option for many businesses if:

To make the task of rebranding seem less daunting, consider these tips before starting to help you in your process.

Evaluate your need for rebranding
Make sure that the reason for your rebranding is valid and don’t act on impulse decisions. Rebranding can take a lot of time and resources and can often decrease your business if not done successfully, so it is important that you evaluate if rebranding is right for your business and outline the reasons why. It can be helpful to talk to staff about it to get ideas from people who are also invested in the success of your business.

Plan a budget
Before you rush into rebranding your business, make sure you have the funds to do so. Research and estimate how many resources will go into different areas of rebranding, e.g. marketing, website design, training staff etc. and outline a budget that can help you manage your finances through the process.

Have a strategy
Before you start rebranding, plan out a strategy that will guide you in the process and can increase the chances of success. This will help the process run more smoothly and prevent unexpected challenges that could detriment your business.

Solidify your mission and values
Having a clear understanding of the mission and values you want your business to have going forward can help you make important branding decisions and help build the foundation for your new brand. Having you and your staff on the same page with the business mission and values can improve efficiency and motivation when working on the rebrand.

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