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Creating an e-commerce returns policy

Posted on September 1, 2016 by admin

A comprehensive returns policy is imperative for every e-commerce business. It is not only good practice, but it provides customers with confidence and demonstrates your business’ commitment to customer service.

A solid returns policy will ensure the returns process is professional, reduce the time and money spent on returns and keep your customers satisfied.

Here are five tips to consider when designing your e-commerce returns policy:

Your returns policy needs to be easy simple and easy to understand. It is best to avoid legal jargon and complex terms. Instead use plain english and terms that everyone can understand.

To avoid customer disappointment, it is critical that your site displays accurate product descriptions and photography. Use 360-degree view of the items you sell alongside informative descriptions of products/services.

The returns policy should be posted on everything including your website, receipts, emails and even packaging so customers have every opportunity to review the policy.

State the timeframe in which customers must return the product, i.e. 30, 60 or 90 days from purchase. For goods that are damaged or malfunctioning, there may be a shorter time frame.

The policy must state the customer’s options to receive a store credit, exchange or a cash return for items. Businesses have flexibility in these preferences, for example, a full refund does not have to be provided. However, every effort should be taken to replace an item or provide a refund without incurring any costs for the customer.

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Things to consider before rebranding your business

Posted on February 13, 2020 by admin

Rebranding your business can seem like a daunting task, as it can involve a range of arduous tasks such as changing designs, updating clients, retraining staff and changing your marketing strategies.

However, rebranding can be an option for many businesses if:

To make the task of rebranding seem less daunting, consider these tips before starting to help you in your process.

Evaluate your need for rebranding
Make sure that the reason for your rebranding is valid and don’t act on impulse decisions. Rebranding can take a lot of time and resources and can often decrease your business if not done successfully, so it is important that you evaluate if rebranding is right for your business and outline the reasons why. It can be helpful to talk to staff about it to get ideas from people who are also invested in the success of your business.

Plan a budget
Before you rush into rebranding your business, make sure you have the funds to do so. Research and estimate how many resources will go into different areas of rebranding, e.g. marketing, website design, training staff etc. and outline a budget that can help you manage your finances through the process.

Have a strategy
Before you start rebranding, plan out a strategy that will guide you in the process and can increase the chances of success. This will help the process run more smoothly and prevent unexpected challenges that could detriment your business.

Solidify your mission and values
Having a clear understanding of the mission and values you want your business to have going forward can help you make important branding decisions and help build the foundation for your new brand. Having you and your staff on the same page with the business mission and values can improve efficiency and motivation when working on the rebrand.

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