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Developing a code of conduct

Posted on November 23, 2016 by admin

A well-written code of conduct is essential for every business – it can provide guidance to staff as well as stating your business’ values and ethical principles.

A code of conduct provides staff with clear guidelines for expected behaviour in a variety of situations, for example, attending work-related social events or taking business trips. A workplace code of conduct can cover any areas of behaviour and generally includes a standard of conduct and practice, values, ethical principles, accountability and disciplinary actions for violation of the code.

Here are some tips for writing a code of conduct:

Involve all staff and management
Consult staff members and management from all departments for their input on ethical guidelines and performance. A good way to get employees involved is to hold a meeting to discuss your ideas and encourage feedback.

Be specific
Provide specific scenarios of acceptable and unacceptable behaviour to clarify your points and make the code easier to understand. Ensure your examples are relevant to the situations your employees are likely to encounter.

Deal with breaches promptly
Enforcing the code demonstrates your business’ commitment to implementing the code. Any breaches to the code should be dealt with promptly and must be consistent across the board. Set a good example by ensuring you and senior staff members follow the code – this ensures credibility of the code as a formal policy.

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Things to consider before rebranding your business

Posted on February 13, 2020 by admin

Rebranding your business can seem like a daunting task, as it can involve a range of arduous tasks such as changing designs, updating clients, retraining staff and changing your marketing strategies.

However, rebranding can be an option for many businesses if:

To make the task of rebranding seem less daunting, consider these tips before starting to help you in your process.

Evaluate your need for rebranding
Make sure that the reason for your rebranding is valid and don’t act on impulse decisions. Rebranding can take a lot of time and resources and can often decrease your business if not done successfully, so it is important that you evaluate if rebranding is right for your business and outline the reasons why. It can be helpful to talk to staff about it to get ideas from people who are also invested in the success of your business.

Plan a budget
Before you rush into rebranding your business, make sure you have the funds to do so. Research and estimate how many resources will go into different areas of rebranding, e.g. marketing, website design, training staff etc. and outline a budget that can help you manage your finances through the process.

Have a strategy
Before you start rebranding, plan out a strategy that will guide you in the process and can increase the chances of success. This will help the process run more smoothly and prevent unexpected challenges that could detriment your business.

Solidify your mission and values
Having a clear understanding of the mission and values you want your business to have going forward can help you make important branding decisions and help build the foundation for your new brand. Having you and your staff on the same page with the business mission and values can improve efficiency and motivation when working on the rebrand.

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