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Digital marketing flaws to avoid

Posted on September 20, 2017 by admin

One of the best ways to market your brand in today’s business climate is digitally. However, without understanding the online environment, you can lose business. Consider the following flaws to avoid:

Not setting goals
Failing to set goals can leave your marketing strategy without any real drive or direction. Setting goals are necessary, not only for appreciating the direction in which your marketing strategy is headed but also for understanding if you and your team are meeting the marketing goals that have been set out. Without clear goals in place, evaluating success in your marketing plan will be virtually impossible and it is difficult to allocate responsibility for how effective or ineffective the marketing strategy is.

Failing to review
Analysing how effective the marketing strategy is extremely important; without doing so, understanding what is working best to drive business becomes difficult. Reviewing analytics in particular for digital marketing is one of the most efficient ways to discover how strong the marketing strategy is. Platforms such as Facebook and Instagram provide business pages with an analytics tool that gives valuable information about the content you are sharing. Google Analytics is another tool that can be used to analyse how many clicks and how web users are engaging with your website. There is a wide range of software that can be utilised to track how your digital marketing is faring, so do some research and choose the program that will best serve the needs of your business.

Focusing on quantity not quality
A big mistake many businesses make online in relation to marketing is posting too much content. While it is necessary to get your business seen and heard online, it is counterproductive and can be harmful to focus on posting often rather than posting great quality content. One of the quickest ways to lose followers and potential customers is to bombard them with your content, particularly if it is not of a high quality or giving them something they can’t find value in.

Not mobile-friendly
In 2016, internet usage on a mobile device was greater than internet usage on a desktop for the first time. This trend has continued to grow into 2017, indicating the importance of making your digital marketing strategy one that is mobile friendly. Statistics show that your digital marketing strategy is most likely to be viewed on a mobile phone and if they are not compatible you are losing potential business and in turn, losing profit.

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Avoiding mortgage default

Posted on August 26, 2020 by admin

As individuals struggle with cash flow through the coronavirus, the Australian Bankers Association records that repayments on almost 500,000 mortgages have been deferred for six months. While repayments can be delayed, they cannot be avoided altogether.

Lenders can send you a default notice the day your repayment is overdue. However, they could also wait until your repayment is overdue by 90 or more days. When you receive a default notice, you are given 30 days to repay the amounts you have missed in addition to the regular repayment on your loan. Individuals who are struggling with their home loan repayments can avoid mortgage default by considering the following.

Contact your lender
Lenders are generally willing to work with you through financial hardship. Don’t be afraid to contact your lender to discuss your situation and find out what options are available for you. Lenders are often willing to negotiate short-term variations to repayment schedules that both parties can agree to. However, make sure that you do not agree to unrealistic repayment conditions that cannot be met.

Many Australian banks are offering a six-month deferral on mortgage repayments (including interest) for customers who are experiencing financial hardship as a result of COVID-19. If this is you, contact your bank to see if this is an option.

Apply for a hardship variation
Mortgage holders may be able to change the terms of their loan or temporarily pause or reduce their repayments under a hardship variation. A hardship variation can still be requested after you receive a mortgage default. To apply for one, contact your lender’s “hardship officer” and tell them that you wish to change your loan repayments due to financial hardship. This will usually require you to explain why you are struggling to make payments and to estimate how long your financial problems will continue to determine how much you can afford to repay.

After submitting a hardship variation request, your lender must contact you within 21 days with the outcome of your request. They may ask you for more details regarding your request; in this case, they must contact you again within 21 days from when you provide the additional information.

Consider selling your home
Selling your home is a tough decision, but in some cases this may be the better option if your circumstances are unlikely to improve. If you get to the point where your lender takes possession of your home and sells it, it’s likely that you won’t make as much as if you sold it yourself. When you sell your house on your own terms, chances are you will get a better price and avoid having to pay the legal fees passed on by your lender. Inform your lender if you decide to sell your home; they may ask for proof, such as a copy of the contract with your real estate agent or property advertisements.

Renting out your home until you can afford to make repayments again may also be an option if you are able to live somewhere else during this period.

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