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Effective Team Performance

Posted on January 24, 2019 by admin

Teams, like workplaces, are becoming increasingly diverse, dynamic and digital. But the principle behind managing teams effectively remains the same. Are you providing the right conditions for your team to thrive? Here are some aspects to consider:

Shared Direction
A shared understanding of the team’s mission and tasks is essential to a team’s level of commitment and motivation. This is especially crucial when teams are made up of members from dissimilar backgrounds as the means for reaching the same goal can mean for different strategies for different people.

External Support
Supporting your team involves providing and maintaining an effective reward system, ensuring your team has access to the required materials and data to complete their tasks, and providing opportunities to expand their skillset if required.

Team structure
Constructing a high performing team requires a careful balance of meeting both organisational and individual needs. A recent study has found that more-cohesive teams had members with higher levels of emotional stability, inquisitiveness, and interpersonal sensitivity. Managers often utilise an employee’s strengths to fill a team role, but taking the time to observe your employee’s working style and personality can mean for a fresher approach to the way the team can think about, manage, and organise tasks.

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Things to consider before rebranding your business

Posted on February 13, 2020 by admin

Rebranding your business can seem like a daunting task, as it can involve a range of arduous tasks such as changing designs, updating clients, retraining staff and changing your marketing strategies.

However, rebranding can be an option for many businesses if:

To make the task of rebranding seem less daunting, consider these tips before starting to help you in your process.

Evaluate your need for rebranding
Make sure that the reason for your rebranding is valid and don’t act on impulse decisions. Rebranding can take a lot of time and resources and can often decrease your business if not done successfully, so it is important that you evaluate if rebranding is right for your business and outline the reasons why. It can be helpful to talk to staff about it to get ideas from people who are also invested in the success of your business.

Plan a budget
Before you rush into rebranding your business, make sure you have the funds to do so. Research and estimate how many resources will go into different areas of rebranding, e.g. marketing, website design, training staff etc. and outline a budget that can help you manage your finances through the process.

Have a strategy
Before you start rebranding, plan out a strategy that will guide you in the process and can increase the chances of success. This will help the process run more smoothly and prevent unexpected challenges that could detriment your business.

Solidify your mission and values
Having a clear understanding of the mission and values you want your business to have going forward can help you make important branding decisions and help build the foundation for your new brand. Having you and your staff on the same page with the business mission and values can improve efficiency and motivation when working on the rebrand.

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