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How to drive word-of-mouth marketing

Posted on August 2, 2017 by admin

Recommendations from friends and family are more likely to attract new customers to your business than traditional advertising. However, word-of-mouth marketing is not something that can be generated; it has to occur organically.

Here are three ways to drive word-of-mouth marketing:

Exceed expectations
Give your customers something to talk about by going above and beyond what is required of you. For example, you might add in a small gift or give discounts or special deals when a customer shops with you a certain amount of times. Ensure your products and services are of the highest quality and are priced in accordance to what your customers are willing to pay. Delivering quality products and services is guaranteed to get people talking about your business.

Create the right environment
Enable customers to leave reviews and recommendations, both online and offline. Creating the right environment for customers helps to get the conversation started and encourages happy customers to spread the word and leave positive reviews.

Build a sense of community
Loyal customers are more likely to recommend you to their family and friends. Focusing on building a tight-knit community is important as it connects customers to your business and one another. Online communities can be fostered through your company’s Facebook page, for example, engaging customers by responding to and asking for feedback, sharing company events with followers or starting discussions. Offline, you may decide to host an event and invite loyal customers and allow them to bring a guest, etc.

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Avoiding mortgage default

Posted on August 26, 2020 by admin

As individuals struggle with cash flow through the coronavirus, the Australian Bankers Association records that repayments on almost 500,000 mortgages have been deferred for six months. While repayments can be delayed, they cannot be avoided altogether.

Lenders can send you a default notice the day your repayment is overdue. However, they could also wait until your repayment is overdue by 90 or more days. When you receive a default notice, you are given 30 days to repay the amounts you have missed in addition to the regular repayment on your loan. Individuals who are struggling with their home loan repayments can avoid mortgage default by considering the following.

Contact your lender
Lenders are generally willing to work with you through financial hardship. Don’t be afraid to contact your lender to discuss your situation and find out what options are available for you. Lenders are often willing to negotiate short-term variations to repayment schedules that both parties can agree to. However, make sure that you do not agree to unrealistic repayment conditions that cannot be met.

Many Australian banks are offering a six-month deferral on mortgage repayments (including interest) for customers who are experiencing financial hardship as a result of COVID-19. If this is you, contact your bank to see if this is an option.

Apply for a hardship variation
Mortgage holders may be able to change the terms of their loan or temporarily pause or reduce their repayments under a hardship variation. A hardship variation can still be requested after you receive a mortgage default. To apply for one, contact your lender’s “hardship officer” and tell them that you wish to change your loan repayments due to financial hardship. This will usually require you to explain why you are struggling to make payments and to estimate how long your financial problems will continue to determine how much you can afford to repay.

After submitting a hardship variation request, your lender must contact you within 21 days with the outcome of your request. They may ask you for more details regarding your request; in this case, they must contact you again within 21 days from when you provide the additional information.

Consider selling your home
Selling your home is a tough decision, but in some cases this may be the better option if your circumstances are unlikely to improve. If you get to the point where your lender takes possession of your home and sells it, it’s likely that you won’t make as much as if you sold it yourself. When you sell your house on your own terms, chances are you will get a better price and avoid having to pay the legal fees passed on by your lender. Inform your lender if you decide to sell your home; they may ask for proof, such as a copy of the contract with your real estate agent or property advertisements.

Renting out your home until you can afford to make repayments again may also be an option if you are able to live somewhere else during this period.

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