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How to ensure your branding is consistent

Posted on November 14, 2017 by admin

Consistent branding is a big factor in your business’ marketing strategy – it can help build loyal customers, improve recognition and trustworthiness.

Businesses that adopt consistent branding techniques gain a competitive advantage by differentiating their products and services from other competitors in the market.

Staying consistent also helps to stay on track in delivering the brand promise to customers and clients through every single touch point.

Here are three ways to focus on delivering a consistent brand:

Similar tone and showcase personality
Whether your business is advertising via social media, TV advertisement or email campaign, the content should be similar in tone. Your marketing campaigns are a way to express your business’ personality and values, so make sure you deliver on this. Use similar language, adopt the voice to suit the type of marketing (i.e., conversational v formal) and stick to key messages for target audiences.

Design
Colours, images, fonts, logos and so on all communicate your business’ brand and identity. Creating a style guide is very useful for communicating your expectations to a graphic designer. If the designer is given a vague brief with no rules or guidelines then you cannot expect their designs to match your overall brand. Ideally, your website, logo, physical store and various marketing communications need to be aligned.

Staff training
Marketing communications can only go so far in proving your business is consistent. Customers and clients want to receive consistent service when they visit your store or office, call and email you. Invest in training your staff in customer service so customers can be guaranteed they will always have an enjoyable experience with your business.

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Avoiding mortgage default

Posted on August 26, 2020 by admin

As individuals struggle with cash flow through the coronavirus, the Australian Bankers Association records that repayments on almost 500,000 mortgages have been deferred for six months. While repayments can be delayed, they cannot be avoided altogether.

Lenders can send you a default notice the day your repayment is overdue. However, they could also wait until your repayment is overdue by 90 or more days. When you receive a default notice, you are given 30 days to repay the amounts you have missed in addition to the regular repayment on your loan. Individuals who are struggling with their home loan repayments can avoid mortgage default by considering the following.

Contact your lender
Lenders are generally willing to work with you through financial hardship. Don’t be afraid to contact your lender to discuss your situation and find out what options are available for you. Lenders are often willing to negotiate short-term variations to repayment schedules that both parties can agree to. However, make sure that you do not agree to unrealistic repayment conditions that cannot be met.

Many Australian banks are offering a six-month deferral on mortgage repayments (including interest) for customers who are experiencing financial hardship as a result of COVID-19. If this is you, contact your bank to see if this is an option.

Apply for a hardship variation
Mortgage holders may be able to change the terms of their loan or temporarily pause or reduce their repayments under a hardship variation. A hardship variation can still be requested after you receive a mortgage default. To apply for one, contact your lender’s “hardship officer” and tell them that you wish to change your loan repayments due to financial hardship. This will usually require you to explain why you are struggling to make payments and to estimate how long your financial problems will continue to determine how much you can afford to repay.

After submitting a hardship variation request, your lender must contact you within 21 days with the outcome of your request. They may ask you for more details regarding your request; in this case, they must contact you again within 21 days from when you provide the additional information.

Consider selling your home
Selling your home is a tough decision, but in some cases this may be the better option if your circumstances are unlikely to improve. If you get to the point where your lender takes possession of your home and sells it, it’s likely that you won’t make as much as if you sold it yourself. When you sell your house on your own terms, chances are you will get a better price and avoid having to pay the legal fees passed on by your lender. Inform your lender if you decide to sell your home; they may ask for proof, such as a copy of the contract with your real estate agent or property advertisements.

Renting out your home until you can afford to make repayments again may also be an option if you are able to live somewhere else during this period.

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