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How to improve efficiency

Posted on April 15, 2018 by admin

Efficient businesses create more with less. They are driven by highly-motivated employees and inspirational leaders. They understand the power of time-management, organisation, and most importantly, managing their resources.

To improve the efficiency in your small business, consider the following:

“Eat the frog”
Starting your day by “eating the frog first” helps to tick off the important items on your to-do list and avoid procrastination. Completing your hardest or most urgent task first is critical in developing self-discipline and meeting your deadlines. Once you do “eat the frog” all subsequent tasks will seem a lot easier and manageable, helping to get you into a more productive workflow.

Create boundaries
Technology is one of the biggest distractions in the workplace, so it is important to create clear boundaries with how you will use it while working. For example, you may choose you hide your phone or not attend to emails for certain periods of your working day.

Work in intervals
Studies show working in intervals rather than large time blocks is more effective in boosting concentration and overall productivity. Encourage staff to take regular breaks, and to work in intervals for higher levels of problem-solving and creativity.

Reduce meeting time
Wasting time in meetings not only decreases productivity but can destroy morale. Staff have competing priorities and endless jobs waiting for them after the meeting, so if it can be sent in an email reconsider calling that meeting. If the meeting is necessary, stick to an agenda and ask for questions to be held to the end.

Provide feedback
To maximise efficiency, staff need to know where they are excelling and what areas need improvement. Checking in with your staff regularly helps to ensure the team is on the same wavelength. Brainstorming new ways to improve efficiency with your team is also useful in making sure no one becomes complacent.

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Things to consider before rebranding your business

Posted on February 13, 2020 by admin

Rebranding your business can seem like a daunting task, as it can involve a range of arduous tasks such as changing designs, updating clients, retraining staff and changing your marketing strategies.

However, rebranding can be an option for many businesses if:

To make the task of rebranding seem less daunting, consider these tips before starting to help you in your process.

Evaluate your need for rebranding
Make sure that the reason for your rebranding is valid and don’t act on impulse decisions. Rebranding can take a lot of time and resources and can often decrease your business if not done successfully, so it is important that you evaluate if rebranding is right for your business and outline the reasons why. It can be helpful to talk to staff about it to get ideas from people who are also invested in the success of your business.

Plan a budget
Before you rush into rebranding your business, make sure you have the funds to do so. Research and estimate how many resources will go into different areas of rebranding, e.g. marketing, website design, training staff etc. and outline a budget that can help you manage your finances through the process.

Have a strategy
Before you start rebranding, plan out a strategy that will guide you in the process and can increase the chances of success. This will help the process run more smoothly and prevent unexpected challenges that could detriment your business.

Solidify your mission and values
Having a clear understanding of the mission and values you want your business to have going forward can help you make important branding decisions and help build the foundation for your new brand. Having you and your staff on the same page with the business mission and values can improve efficiency and motivation when working on the rebrand.

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