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How to truly set your business apart from competitors

Posted on November 9, 2017 by admin

Making your business stand out can be difficult; especially if you are offering the same services as your competitors.

No matter how big or small, or what the financial status of your business may be, there is one strategy any business can adopt to set you apart: customer relationships. Building and placing value on the relationships you build with customers is free. The main focus of these relationships is to truly value the customer as a unique individual and not just view them as another sale or a number. When people feel their transaction with your business has been genuine, the whole morale and attitude within the business can change for the positive and drive up profit.

Consider the following benefits of developing strong customer relationships:

Creates brand loyalty
It is highly unlikely that a customer will return to your business for future services and sales if they unsatisfied with their initial transaction. If they are happy with their transaction with your business and they leave feeling genuinely looked after and positive, chances are they will be back.

Increase in referrals
Word of mouth is a strong tool for generating more business. If a customer is not happy with the service they provided, they are likely to go straight to social media and discuss their transaction, speaking negatively about your business. On the flip side, a satisfied customer is likely to speak highly of and recommend your business to friends, and even strangers on community social media pages. A referral from an existing or previous customer is often more trustworthy than a marketing campaign, so placing value on treating existing customers with the utmost professionalism and diligence can see the business grow and profits increase.

Cost-effective
Treating your customers well is a great marketing strategy. It is more cost effective to bring in more business through treating existing customers well (whilst making money) rather than splashing out on marketing campaigns that may or may not be as successful as you had hoped.

maximise your business's value

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When do you have to pay tax on shares?

Posted on February 20, 2020 by admin

Investing in shares is a popular method of growing your wealth, however, there are tax obligations you need to be aware of to get an accurate sense of how much you’ll need to put aside for your investments.

When you own shares, you need to declare all your dividend income on your tax return. It is possible to claim tax deductions for certain expenses you pay to receive income from your shares. The deductions you are eligible for will depend on if you are carrying on a business of share trading or if you are an individual share investor, but they can include:

Individual share investors cannot claim a deduction for the cost of acquiring shares, such as costs for brokerage and stamp duty, however, they can claim deductions on the prepayment of expenses related to the shares such as internet fees or seminars.

Buying and selling shares can involve capital gains tax (CGT), depending on whether you make a capital gain or a capital loss on your shares. Your capital gains or loss is the difference between the price you paid for the shares and the price you sell them for. If you end up selling your shares for more than you paid for them, then you make a capital gain which may be taxed.

How much CGT you need to pay varies depending on:

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