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Making the decision to rebrand

Posted on October 5, 2018 by admin

Rebranding can help you survive in a changing industry or open your business up to new profit-making opportunities. Sometimes it may be difficult to make the call, when there are significant costs associated with redefining your brand.

Consider the signs below that will point you in the right direction.

Your branding is outdated
If you are embarrassed to direct clients to your website or give out your business card, then it is time for a change. Staleness in a business will drive clients will away if they do not think that your business is moving with the times or falls short of your competitors.

You are moving in another direction
Changing your business’ image may help it grow. If you are changing your message or strategy, altering your products or services or trying to capture a new target demographic, rebranding may be necessary to achieve these goals. For example, a rejuvenated image may help you catch a more youthful demographic while keeping your initial loyal client base.

You are recovering from a blunder
If your business has recently been in trouble or made a mistake, rebranding is akin to a rebirth. By changing your brand’s image, you disassociate from past mistakes that have been made and encourage people to speculate about the new possibilities and direction of your business. Rebranding is critical in shifting the focus.

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Tips for incorporating career mentoring into your business

Posted on February 28, 2020 by admin

A career mentorship program involves partnerships between employees to develop professional skills and gain industry knowledge. Due to their requirement for a collaborative effort, career mentoring programs are often seen as powerful development tools for cultivating both leaders and employees within a business.

Whether you are a small business owner or a multinational corporate leader, the implementation of a mentorship program will always be profitable for businesses as not only does it create a harmonious workplace culture, it also helps to attract and retain employees.

As straight-forward as career mentoring sounds, there are a few key tips to keep in mind when building a mentorship program for your business:

Make sure your mentoring program is clearly defined:
To create a successful mentoring program, both mentors and mentees should have a concise understanding of their roles and what they would like to gain from the mentorship. By succinctly outlining the purpose of the mentoring program, mentors and mentees are more likely to keep organised and communicate respectfully with the guarantee of mutual rewards.

There should also be short-term and long-term goals established for all parties involved, including the business. These goals could be the narrowing of particular skill gaps or creating a more open workplace culture. By having these goals set in stone, both mentors and mentees and have a clear direction to work towards.

Personalise the match-making process:
Often times, businesses will match a mentor and mentee together depending on their skill-set and position within the company. While on paper, this may appear to be an efficient process, but the lack of chemistry between a mentor and mentee may prove to be devastating for the workplace environment.

As a result, be sure to involve both mentors and mentees in the match-making process and take into account personality traits. You could do this by asking employees to take a personality test to ensure compatibility in career goals, personal interests and preferred communication methods.

Be involved as a third-party:
Lastly, it is the responsibility of the business to check-in on the progress of mentorship programs in order to understand how mentors and mentees can grow together and what improvements can be made to the program. Remember to always refer back to the long-term goals established and consider the feedback provided by mentors and mentees from the program.

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