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Social media marketing trends

Posted on June 7, 2018 by admin

Social media platforms continually introduce new features and functions that change the way digital marketers create and distribute content. Maintaining awareness of popular social media trends helps to stay competitive and utilise trends to your business’ advantage.

Here are three social media trends to watch out for:

Influencer marketing
Influencers are taking over the social media landscape, particularly on Instagram. Influencers are generally bloggers or celebrities that have the power to influence their target audiences. The benefit of using influencers is that they can deliver a message to a large amount of people. This can help to increase awareness and reach new audiences. Influencers are also credible and trustworthy in their follower’s eyes, making their message more impressionable on their audience.

Instagram Stories
The growth in the use of Instagram Stories is hard to ignore. Over 200 million users use Stories each month, which has overtaken Snapchat. Instagram Stories allow a user to upload a photo or video for their followers to view which expires after 24 hours. Businesses can use Stories to highlight their products/services without having to upload them to stay on their permanent profile. Stories can be useful for competitions, blog posts or advertising a product as a link to your website can be added.

Rise of artificial intelligence
Special filters on Snapchat and Instagram are just one example of the rise in artificial intelligence. Many brands are tapping into special filters with their own branded custom filters. Artificial intelligence is also assisting businesses with managing their communication, i.e., chatbots on Messenger or websites designed to answer all sorts of queries.

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Avoiding mortgage default

Posted on August 26, 2020 by admin

As individuals struggle with cash flow through the coronavirus, the Australian Bankers Association records that repayments on almost 500,000 mortgages have been deferred for six months. While repayments can be delayed, they cannot be avoided altogether.

Lenders can send you a default notice the day your repayment is overdue. However, they could also wait until your repayment is overdue by 90 or more days. When you receive a default notice, you are given 30 days to repay the amounts you have missed in addition to the regular repayment on your loan. Individuals who are struggling with their home loan repayments can avoid mortgage default by considering the following.

Contact your lender
Lenders are generally willing to work with you through financial hardship. Don’t be afraid to contact your lender to discuss your situation and find out what options are available for you. Lenders are often willing to negotiate short-term variations to repayment schedules that both parties can agree to. However, make sure that you do not agree to unrealistic repayment conditions that cannot be met.

Many Australian banks are offering a six-month deferral on mortgage repayments (including interest) for customers who are experiencing financial hardship as a result of COVID-19. If this is you, contact your bank to see if this is an option.

Apply for a hardship variation
Mortgage holders may be able to change the terms of their loan or temporarily pause or reduce their repayments under a hardship variation. A hardship variation can still be requested after you receive a mortgage default. To apply for one, contact your lender’s “hardship officer” and tell them that you wish to change your loan repayments due to financial hardship. This will usually require you to explain why you are struggling to make payments and to estimate how long your financial problems will continue to determine how much you can afford to repay.

After submitting a hardship variation request, your lender must contact you within 21 days with the outcome of your request. They may ask you for more details regarding your request; in this case, they must contact you again within 21 days from when you provide the additional information.

Consider selling your home
Selling your home is a tough decision, but in some cases this may be the better option if your circumstances are unlikely to improve. If you get to the point where your lender takes possession of your home and sells it, it’s likely that you won’t make as much as if you sold it yourself. When you sell your house on your own terms, chances are you will get a better price and avoid having to pay the legal fees passed on by your lender. Inform your lender if you decide to sell your home; they may ask for proof, such as a copy of the contract with your real estate agent or property advertisements.

Renting out your home until you can afford to make repayments again may also be an option if you are able to live somewhere else during this period.

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