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Tips to reduce millennial turnover

Posted on June 1, 2016 by admin

One of the biggest challenges currently facing business managers and employers is how to retain millennial talent. Younger workers are quite different to other generations and are therefore much harder to retain than any other working demographic.

Common reasons associated with young workers jumping ship include not feeling connected to a business, not seeing any room for advancement and feeling like they do not serve a purpose.

But since millennials are going to make up a large percentage of the workforce over the coming years, it is important that employers can offer jobs that cater to their needs.

Here are some tips for businesses wanting to appeal to the younger workforce and retain these kinds of employees for longer.

Provide development opportunities: Employers need to show younger workers that they are just as committed as their employees to advancing their careers. Employers can do this by offering growth plans like role diversity or defining promotional structures for advancement every couple of years.

Give them some freedom: Most millennials have big dreams for their careers and want to be able to execute them. Instead of holding them back, employers should look to incorporating flexible work options like working from home so young workers can continue to pursue their interests outside of work.

Make them feel connected to their job: Employers need to give their younger employees a reason to feel connected to their workplace and business. Employees who are involved in a business’s organisational culture are more likely to feel connected to it.

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Things to consider before rebranding your business

Posted on February 13, 2020 by admin

Rebranding your business can seem like a daunting task, as it can involve a range of arduous tasks such as changing designs, updating clients, retraining staff and changing your marketing strategies.

However, rebranding can be an option for many businesses if:

To make the task of rebranding seem less daunting, consider these tips before starting to help you in your process.

Evaluate your need for rebranding
Make sure that the reason for your rebranding is valid and don’t act on impulse decisions. Rebranding can take a lot of time and resources and can often decrease your business if not done successfully, so it is important that you evaluate if rebranding is right for your business and outline the reasons why. It can be helpful to talk to staff about it to get ideas from people who are also invested in the success of your business.

Plan a budget
Before you rush into rebranding your business, make sure you have the funds to do so. Research and estimate how many resources will go into different areas of rebranding, e.g. marketing, website design, training staff etc. and outline a budget that can help you manage your finances through the process.

Have a strategy
Before you start rebranding, plan out a strategy that will guide you in the process and can increase the chances of success. This will help the process run more smoothly and prevent unexpected challenges that could detriment your business.

Solidify your mission and values
Having a clear understanding of the mission and values you want your business to have going forward can help you make important branding decisions and help build the foundation for your new brand. Having you and your staff on the same page with the business mission and values can improve efficiency and motivation when working on the rebrand.

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