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Using storytelling to build your brand

Posted on May 24, 2018 by admin

Storytelling taps into your customers’ emotions, builds trust and can help form a stronger connection with your audience.

Many businesses are now using their business’ story in their marketing efforts to engage their current customer base and attract new customers to their brand.
Here are three ways to incorporate storytelling into your business’ marketing:

Share your story
Where did your business start? Talk your audience through your beginnings, including where your idea to start the business came from and how the business unfolded over time. Explain your approach to your business, your mission, highlights, and stories where your business made an impact. Your story does not need to follow a chronological timeline, for example, it may only include the challenges your business has faced and how you overcame them.

Provide insight
Stories can be compelling, but only when told effectively. Give your audience insight into your business by being transparent, authentic and even entertaining or humorous. Feature your valued customers in the story and share their experiences, showcase community activities and events you have been a part of, give your audience a behind-the-scenes look at your business, and so forth. The aim is to give your audience insight into your business’ core values and personality.

Inspire your audience
Your story should either invoke inspiration or provide a take-home message for your audience. This is why it is critical to be genuine in your storytelling efforts. Whether you are sharing your personal story or that of your team members’, try to relate it to the audience and avoid unnecessary and dull details. Rather than sharing a story which is self-promoting, focus on the heart of the message and what you’d like your audience to gain from hearing the story.

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Small businesses and mental health

Posted on October 21, 2020 by admin

Owning and running a small business often means that you are responsible for most or all of the tasks that need to be completed. Often, owners will find their time being entirely occupied with their business. This can take a toll on their mental health and cause work related stress. Which not only inhibits one’s ability to complete the duties of their role, but also puts them at greater risk of developing mental health conditions.

Keeping work hours in check

Although it is tempting to focus on your business at all times, this can prevent individuals from participating in other activities which are important for physical and mental health. Business owners may feel motivated and enthusiastic to put extra time into their work, however, long work hours have been associated with poorer mental health, fatigue, burnout, worry, and irritability.

Creating a work life balance by setting time limits on work hours might be a necessary precaution at the start. Taking breaks during the work day and setting time aside during the week will be extremely beneficial.

Accessing support

Running a small business can often be isolating as there is rarely someone to share concerns of the business with. This will mean that owners are dealing with all of the issues on their own.

Discussing issues that arise with family or close friends can help reduce the feeling of being isolated. Alternatively, there are groups of small business owners who, and business mentors who may be able to understand and relate to what owners are experiencing, and potentially provide relevant advice.

Maintaining a healthy lifestyle

A healthy lifestyle can help individuals manage stress and work towards improved mental health. This will also improve the ability to focus and concentrate when working.

Developing good sleeping habits is a great way to kickstart this process. It can also be helpful to try different relaxation techniques such as meditation and exercise is an important start. Remember that this is a trial process, so trying different techniques to find the most effective one is essential.

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